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  "license": "CC BY 4.0",
  "slug": "xiaohongshu",
  "type": "company",
  "name_jp": "小紅書",
  "name_en": "Xiaohongshu (RED)",
  "aliases": [
    "小紅書",
    "小红书",
    "Xiaohongshu",
    "RED",
    "rednote"
  ],
  "also_known_as": [],
  "website": "https://www.xiaohongshu.com/",
  "summary": "中国のライフスタイル SNS。ショッピング・旅行・美容のレビュー共有を中核に若年層・都市部女性の支持が厚い。スポーツ版権には従来慎重だったが、2026 年北中米ワールドカップで央視から配信のサブライセンスを受け、大型スポーツ権利に踏み込んだ。コミュニティ型 SNS がライブスポーツへ進出する中国市場の新潮流を象徴する。",
  "profile": {
    "founded_year": 2013,
    "headquarters": "中国 上海"
  },
  "kpis": [
    {
      "label": "W杯 2026",
      "value": "央視から配信のサブライセンス取得",
      "delta_dir": "pos"
    }
  ],
  "sparkline": null,
  "geographic": {
    "coverage": "中国（海外華人圏にも利用拡大）"
  },
  "mentions_count": 1,
  "co_occurrences": [
    {
      "slug": "tencent-cloud",
      "count": 1
    },
    {
      "slug": "tencent",
      "count": 1
    },
    {
      "slug": "tencent-video",
      "count": 1
    },
    {
      "slug": "cctv",
      "count": 1
    },
    {
      "slug": "migu",
      "count": 1
    },
    {
      "slug": "fifa",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "tencent-cloud-world-cup-streaming-16-markets",
      "title_jp": "騰訊雲、W杯公式配信を 16 カ国・地域で支える — 権利なき中国テックの「インフラで稼ぐ」ワールドカップ",
      "title_en": "Tencent Cloud Powers Official World Cup Streaming in 16 Markets — Monetizing the Tournament Through Infrastructure, Not Rights",
      "category": "tech",
      "published_at": "2026-06-13T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/tencent-cloud-world-cup-streaming-16-markets/"
    }
  ],
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