{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "walmart",
  "type": "company",
  "name_jp": "ウォルマート",
  "name_en": "Walmart",
  "aliases": [
    "Walmart",
    "ウォルマート",
    "Walmart Connect"
  ],
  "also_known_as": [],
  "website": "https://www.walmartconnect.com/",
  "summary": "米国最大の小売企業。広告事業『Walmart Connect』を擁し、自社の購買データ（リテールメディア）を広告に活用する。2026 年、The Trade Desk との独占契約（2021〜2025 年秋）下に囲い込んでいた一次データを外部 DSP（Yahoo DSP 等）経由で CTV 在庫へ開放する取り組みを進めている（現在は限定的な PoC フェーズ）。",
  "profile": {
    "headquarters": "米国 アーカンソー州ベントンビル",
    "ticker": "WMT"
  },
  "kpis": [],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 2,
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    {
      "slug": "ctv",
      "count": 2
    },
    {
      "slug": "amazon",
      "count": 2
    },
    {
      "slug": "fox",
      "count": 1
    },
    {
      "slug": "roku",
      "count": 1
    },
    {
      "slug": "tubi",
      "count": 1
    },
    {
      "slug": "fast",
      "count": 1
    },
    {
      "slug": "netflix-inc",
      "count": 1
    },
    {
      "slug": "comcast",
      "count": 1
    },
    {
      "slug": "google",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "fox-roku-22bn-ctv-acquisition",
      "title_jp": "FOX が Roku を 220 億ドルで買収 — 作り手が配信の「入口」を兼ねる垂直統合に、市場は懐疑で応えた",
      "title_en": "Fox to Acquire Roku for $22 Billion: A Content Owner Buys the Streaming Gateway",
      "category": "strategy",
      "published_at": "2026-06-16T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/fox-roku-22bn-ctv-acquisition/"
    },
    {
      "slug": "walmart-yahoo-dsp-vizio-ctv-retail-media",
      "title_jp": "Walmart、購買データを Yahoo DSP×Vizio CTV へ開放 — リテールメディアが『壁庭』を出る",
      "title_en": "Walmart Connect Opens First-Party Data to Yahoo DSP for VIZIO CTV, Breaking the Retail-Media Walled Garden",
      "category": "ad",
      "published_at": "2026-05-28T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/walmart-yahoo-dsp-vizio-ctv-retail-media/"
    }
  ],
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    "feed": "https://streamingbusinessreview.com/feeds/entity/walmart.xml"
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