{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "tver",
  "type": "service",
  "name_jp": "TVer",
  "name_en": "TVer",
  "aliases": [
    "TVer",
    "ティーバー"
  ],
  "also_known_as": [
    "民放公式テレビ配信サービス TVer",
    "株式会社 TVer",
    "TVer PMP"
  ],
  "website": "https://www.tver.jp/",
  "summary": "在京キー局 5 社 (日本テレビ・テレビ朝日・TBS・テレビ東京・フジテレビ) が各 16.4% を出資して運営する無料広告型の配信サービス。地上波番組の見逃し配信・リアルタイム配信を広告収益で提供する。自社プログラマティック基盤 TVer PMP を運営し、コネクテッド TV 広告の運用型化で主要な在庫供給源となる。",
  "profile": {
    "founded_year": 2015,
    "founded_note": "2015 年 民放在京キー局の共同事業として開始",
    "headquarters": "東京都 港区"
  },
  "kpis": [
    {
      "label": "月間ユニークブラウザ (MUB)",
      "value": "44.7M",
      "delta": "約 +8.5% YoY",
      "delta_dir": "pos",
      "period": "2026.01"
    },
    {
      "label": "自社広告売上成長",
      "value": "+221% (2.2x)",
      "delta_dir": "pos",
      "period": "FY2024"
    },
    {
      "label": "出稿企業数",
      "value": "2,138社",
      "delta": "3年で約3.3倍",
      "delta_dir": "pos",
      "period": "FY2024（2024年度、2025年5月発表）"
    },
    {
      "label": "CTV 視聴デバイス比率",
      "value": "38.6%",
      "delta_dir": "neu",
      "period": "2025年4-6月"
    }
  ],
  "sparkline": null,
  "geographic": {
    "coverage": "日本国内中心",
    "notes": "CTV 視聴の比重が上昇 (デバイス比率 38.6%)。TVer PMP で運用型広告に在庫を供出し、CTV 広告市場の主要供給源に"
  },
  "mentions_count": 2,
  "co_occurrences": [
    {
      "slug": "netflix-inc",
      "count": 2
    },
    {
      "slug": "youtube",
      "count": 1
    },
    {
      "slug": "microdrama",
      "count": 1
    },
    {
      "slug": "reelshort",
      "count": 1
    },
    {
      "slug": "u-next",
      "count": 1
    },
    {
      "slug": "fast",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "netflix-clips-vertical-feed-japan-korea",
      "title_jp": "Netflix、縦型フィード「クリップ映像」を日韓へ — 7 月のアプリ刷新で「発見」を短尺化",
      "title_en": "Netflix Brings Its Vertical Clips Feed to Japan and Korea in July, Turning Discovery Into Short-Form",
      "category": "strategy",
      "published_at": "2026-06-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/netflix-clips-vertical-feed-japan-korea/"
    },
    {
      "slug": "japan-fast-programmatic-ad-exchange",
      "title_jp": "日本の CTV 広告がプログラマティックへ加速 — TVer PMP の急伸とグローバル勢の広告参入で取引が運用型に",
      "title_en": "Japan's CTV Advertising Accelerates Toward Programmatic — TVer PMP's Surge and Global Entrants Shift Buying to Automation",
      "category": "ad",
      "published_at": "2026-05-19T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/japan-fast-programmatic-ad-exchange/"
    }
  ],
  "permalinks": {
    "page": "https://streamingbusinessreview.com/entities/tver/",
    "graph": "https://streamingbusinessreview.com/graph/tver/",
    "feed": "https://streamingbusinessreview.com/feeds/entity/tver.xml"
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}