{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "tadka",
  "type": "service",
  "name_jp": "TADKA",
  "name_en": "TADKA",
  "aliases": [
    "TADKA",
    "Tadka",
    "タドカ"
  ],
  "also_known_as": [],
  "website": null,
  "summary": "JioHotstar アプリ内に 2026 年 4 月 3 日に開設された縦型マイクロコンテンツ専用レイヤー。30〜60 秒の縦型オリジナルをヒンディー・タミル・テルグなど多言語で展開し、初日から 100 本超を提供。追加課金のない内蔵型で、開始約 2 カ月の 6 月に 1 億ユーザー到達を発表した。視聴の 42% が 24 歳未満。",
  "profile": {
    "parent": "jiohotstar"
  },
  "kpis": [
    {
      "label": "ユーザー数",
      "value": "1 億",
      "delta": "2026-04-03 開始から約 2 カ月",
      "delta_dir": "pos",
      "period": "2026-06",
      "source": {
        "status": "disclosed",
        "ref": "JioStar 発表（Storyboard18）",
        "url": "https://www.storyboard18.com/media-and-entertainment/jiohotstar-reports-100-million-users-for-micro-content-platform-tadka-100780.htm"
      }
    },
    {
      "label": "1 日あたり視聴時間",
      "value": "ローンチ比 5 倍",
      "delta_dir": "pos",
      "period": "2026-06",
      "source": {
        "status": "disclosed",
        "ref": "JioStar 発表（Storyboard18）",
        "url": "https://www.storyboard18.com/media-and-entertainment/jiohotstar-reports-100-million-users-for-micro-content-platform-tadka-100780.htm"
      }
    }
  ],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 1,
  "co_occurrences": [
    {
      "slug": "jiohotstar",
      "count": 1
    },
    {
      "slug": "microdrama",
      "count": 1
    },
    {
      "slug": "reelshort",
      "count": 1
    },
    {
      "slug": "netflix-inc",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "jiohotstar-tadka-100m-microdrama-india",
      "title_jp": "JioHotstar の縦型「TADKA」、開始約 2 カ月で 1 億ユーザー — 微短劇は「追加課金なしの内蔵」でスケールする",
      "title_en": "JioHotstar's TADKA Hits 100 Million Users in Two Months, Proving the Built-In Model for Microdrama",
      "category": "content",
      "published_at": "2026-06-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/jiohotstar-tadka-100m-microdrama-india/"
    }
  ],
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    "page": "https://streamingbusinessreview.com/entities/tadka/",
    "graph": "https://streamingbusinessreview.com/graph/tadka/",
    "feed": "https://streamingbusinessreview.com/feeds/entity/tadka.xml"
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}