{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "roku",
  "type": "company",
  "name_jp": "Roku",
  "name_en": "Roku",
  "aliases": [
    "Roku",
    "ロク",
    "Roku, Inc.",
    "Roku TV"
  ],
  "also_known_as": [],
  "website": "https://www.roku.com/",
  "summary": "米国カリフォルニア州サンノゼ本社の CTV（コネクテッドTV）プラットフォーム企業。低価格のストリーミングデバイス・Roku TV と独自 OS（Roku OS）を軸に、サブスク取次と広告を収益源とする。米国で最大級の CTV インストールベースを持ち、ホーム画面が動画発見の主要な起点になっている。",
  "profile": {
    "founded_year": 2002,
    "headquarters": "米国 カリフォルニア州サンノゼ",
    "ceo": "Anthony Wood",
    "ticker": "ROKU"
  },
  "kpis": [
    {
      "label": "Households (streaming)",
      "value": "100M+",
      "delta_dir": "neu",
      "period": "2026",
      "source": {
        "status": "disclosed",
        "ref": "Roku 公式 / Deadline・Variety 報道（ホーム画面刷新発表）",
        "url": "https://variety.com/2026/digital/news/roku-home-screen-redesign-launch-1236759162/",
        "note": "Q1 2026 決算開示ベースの世帯・アカウント数。Roku 広告資料では別途 1.25 億人がホーム画面を発見起点として利用と発表（人数ベース、世帯数とは異なる指標）。"
      }
    },
    {
      "label": "Non-endemic share of ad revenue",
      "value": "~30%",
      "delta_dir": "neu",
      "period": "Q1 2026",
      "source": {
        "status": "disclosed",
        "ref": "VideoWeek（Roku 開示の引用）",
        "url": "https://videoweek.com/2026/05/28/roku-revamps-home-screen-to-drive-engagement-discoverability-and-non-endemic-brand-spending/",
        "note": "非メディア・エンタメ業種のブランドが 2026 年 Q1 に広告収入の約 30% を占めた。"
      }
    }
  ],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 4,
  "co_occurrences": [
    {
      "slug": "ctv",
      "count": 4
    },
    {
      "slug": "amazon",
      "count": 3
    },
    {
      "slug": "non-endemic-advertising",
      "count": 3
    },
    {
      "slug": "tubi",
      "count": 2
    },
    {
      "slug": "fast",
      "count": 2
    },
    {
      "slug": "netflix-inc",
      "count": 2
    },
    {
      "slug": "google",
      "count": 2
    },
    {
      "slug": "fox",
      "count": 1
    },
    {
      "slug": "comcast",
      "count": 1
    },
    {
      "slug": "walmart",
      "count": 1
    },
    {
      "slug": "paramount-skydance",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "fox-roku-22bn-ctv-acquisition",
      "title_jp": "FOX が Roku を 220 億ドルで買収 — 作り手が配信の「入口」を兼ねる垂直統合に、市場は懐疑で応えた",
      "title_en": "Fox to Acquire Roku for $22 Billion: A Content Owner Buys the Streaming Gateway",
      "category": "strategy",
      "published_at": "2026-06-16T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/fox-roku-22bn-ctv-acquisition/"
    },
    {
      "slug": "roku-sale-talks-streaming-aggregator-endgame",
      "title_jp": "Roku が身売りを協議 — 米メディア企業との統合報道で株価20%高、配信の「入口」が再編の標的に",
      "title_en": "Roku Explores a Sale: Media-Company Tie-Up Talks Send Shares Up 20% as the Streaming Gateway Becomes the Next Consolidation Target",
      "category": "strategy",
      "published_at": "2026-06-14T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-sale-talks-streaming-aggregator-endgame/"
    },
    {
      "slug": "roku-home-screen-redesign-ad-inventory",
      "title_jp": "Roku、10年超ぶりにホーム画面を刷新 — 発見画面の「一等地」を広告在庫に転換",
      "title_en": "Roku Overhauls Its Home Screen for the First Time in Over a Decade, Turning the Discovery Surface Into Ad Inventory",
      "category": "ad",
      "published_at": "2026-05-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-home-screen-redesign-ad-inventory/"
    },
    {
      "slug": "roku-q1-2026-programmatic-dsp-shift",
      "title_jp": "Roku Q1、広告 +27%・サブスク取次 +30% の両輪 — 動画在庫の大半がサードパーティ DSP 経由へ",
      "title_en": "Roku Q1 2026: Advertising +27% and Subscriptions +30% as Most Video Inventory Shifts to Third-Party DSPs",
      "category": "ad",
      "published_at": "2026-04-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-q1-2026-programmatic-dsp-shift/"
    }
  ],
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    "page": "https://streamingbusinessreview.com/entities/roku/",
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}