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  "summary": "NBCユニバーサルが運営するサブスク型動画配信サービス。NBC の番組・映画・ライブスポーツ（NFL 等）を擁し、広告付き階層を持つ。NBCU の DTC 戦略の中核で、Upfront でも広告成長の目玉として位置づけられる。",
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      "slug": "nbcuniversal-upfront-2026-agentic-ai-ads",
      "title_jp": "NBCU 2026 Upfront、広告を AI エージェントが自動取引へ — 『成果』を売る配信広告の次段階",
      "title_en": "NBCUniversal's 2026 Upfront: Agentic AI Automates Ad Deals as TV Sells Outcomes, Not Just Reach",
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      "published_at": "2026-05-12T00:00:00.000Z",
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