{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "ott-aggregation",
  "type": "term",
  "name_jp": "OTTアグリゲーション",
  "name_en": "OTT aggregation",
  "aliases": [
    "OTTアグリゲーション",
    "OTT aggregation",
    "アグリゲーション",
    "スーパーバンドル",
    "super-bundling"
  ],
  "also_known_as": [],
  "website": null,
  "summary": "複数の OTT サービスを単一の入口（通信回線・デバイス・スーパーアプリ等）で束ね、一括して課金・配信・発見させる戦略。利用者の『サブスク疲れ』を解消する一方、束ね手が配信の流通と顧客関係の主導権を握るため、束ねられる OTT 各社の直接課金や ARPU を痩せさせる側面もある。",
  "profile": null,
  "kpis": [],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 1,
  "co_occurrences": [
    {
      "slug": "reliance-jio",
      "count": 1
    },
    {
      "slug": "jiohotstar",
      "count": 1
    },
    {
      "slug": "reliance-industries",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "reliance-jio-ott-pass-telco-bundle",
      "title_jp": "Reliance Jio「OTT Pass」を投入 — 月 200 ルピーで 15 アプリ束ね、通信が配信の入口を握る",
      "title_en": "Reliance Jio Launches 'OTT Pass', Bundling 15 Streaming Apps for Rs 200 as Telco Seizes the Distribution Gateway",
      "category": "strategy",
      "published_at": "2026-05-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/reliance-jio-ott-pass-telco-bundle/"
    }
  ],
  "permalinks": {
    "page": "https://streamingbusinessreview.com/entities/ott-aggregation/",
    "graph": "https://streamingbusinessreview.com/graph/ott-aggregation/",
    "feed": "https://streamingbusinessreview.com/feeds/entity/ott-aggregation.xml"
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}