{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "omnicom",
  "type": "company",
  "name_jp": "オムニコム",
  "name_en": "Omnicom",
  "aliases": [
    "Omnicom",
    "Omnicom Group",
    "Omnicom Media",
    "Omnicom Media Group",
    "OMG",
    "オムニコム・メディア"
  ],
  "also_known_as": [],
  "website": "https://www.omnicomgroup.com/",
  "summary": "米ニューヨークに本拠を置く世界最大級の広告持株会社。傘下の Omnicom Media Group（OMG）が広告主に代わってテレビ・配信・デジタルの広告枠を買い付け、データを使ったターゲティングや効果計測を担う。2024 年末には同業のインターパブリック（IPG）との統合を発表した。配信・CTV 広告では、媒体社（NBCUniversal や JioStar など）と組み、場面単位の文脈連動広告や番組内に溶かす広告の商品化を進めている。",
  "profile": {
    "founded_year": 1986,
    "headquarters": "米ニューヨーク",
    "ticker": "OMC"
  },
  "kpis": [],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 1,
  "co_occurrences": [
    {
      "slug": "nbcuniversal",
      "count": 1
    },
    {
      "slug": "jiohotstar",
      "count": 1
    },
    {
      "slug": "channel-4",
      "count": 1
    },
    {
      "slug": "roku",
      "count": 1
    },
    {
      "slug": "walmart",
      "count": 1
    },
    {
      "slug": "hbo-max",
      "count": 1
    },
    {
      "slug": "warner-bros-discovery",
      "count": 1
    },
    {
      "slug": "netflix-inc",
      "count": 1
    },
    {
      "slug": "amazon",
      "count": 1
    },
    {
      "slug": "prime-video",
      "count": 1
    },
    {
      "slug": "disney-plus",
      "count": 1
    },
    {
      "slug": "ctv",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "ctv-advertising-beyond-the-ad-break",
      "title_jp": "配信広告、『30秒枠』の解体が始まった — 価値が画面・文脈・データへ移る",
      "title_en": "Streaming Advertising Beyond the Spot: As the 30-Second Break Dissolves, Value Migrates to the Screen, the Context, and the Data",
      "category": "ad",
      "published_at": "2026-06-29T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/ctv-advertising-beyond-the-ad-break/"
    }
  ],
  "permalinks": {
    "page": "https://streamingbusinessreview.com/entities/omnicom/",
    "graph": "https://streamingbusinessreview.com/graph/omnicom/",
    "feed": "https://streamingbusinessreview.com/feeds/entity/omnicom.xml"
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}