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  "slug": "non-endemic-advertising",
  "type": "term",
  "name_jp": "非endemic広告",
  "name_en": "Non-endemic advertising",
  "aliases": [
    "非endemic広告",
    "ノンエンデミック広告",
    "non-endemic",
    "non-M&E",
    "非M&E広告"
  ],
  "also_known_as": [],
  "website": null,
  "summary": "ある媒体の中核ジャンルに直接関係しないブランドによる広告出稿。CTV・配信広告の文脈では、メディア・エンタメ（M&E）以外——消費財、小売、自動車、金融、D2C など——のブランド広告を指す。配信プラットフォームが自社内の作品宣伝（endemic）を超えて一般広告主の予算を取り込めるかが、広告事業の成長余地を左右する。",
  "profile": null,
  "kpis": [],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 3,
  "co_occurrences": [
    {
      "slug": "roku",
      "count": 3
    },
    {
      "slug": "ctv",
      "count": 3
    },
    {
      "slug": "amazon",
      "count": 2
    },
    {
      "slug": "fast",
      "count": 1
    },
    {
      "slug": "tubi",
      "count": 1
    },
    {
      "slug": "paramount-skydance",
      "count": 1
    },
    {
      "slug": "google",
      "count": 1
    },
    {
      "slug": "netflix-inc",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "roku-sale-talks-streaming-aggregator-endgame",
      "title_jp": "Roku が身売りを協議 — 米メディア企業との統合報道で株価20%高、配信の「入口」が再編の標的に",
      "title_en": "Roku Explores a Sale: Media-Company Tie-Up Talks Send Shares Up 20% as the Streaming Gateway Becomes the Next Consolidation Target",
      "category": "strategy",
      "published_at": "2026-06-14T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-sale-talks-streaming-aggregator-endgame/"
    },
    {
      "slug": "roku-home-screen-redesign-ad-inventory",
      "title_jp": "Roku、10年超ぶりにホーム画面を刷新 — 発見画面の「一等地」を広告在庫に転換",
      "title_en": "Roku Overhauls Its Home Screen for the First Time in Over a Decade, Turning the Discovery Surface Into Ad Inventory",
      "category": "ad",
      "published_at": "2026-05-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-home-screen-redesign-ad-inventory/"
    },
    {
      "slug": "roku-q1-2026-programmatic-dsp-shift",
      "title_jp": "Roku Q1、広告 +27%・サブスク取次 +30% の両輪 — 動画在庫の大半がサードパーティ DSP 経由へ",
      "title_en": "Roku Q1 2026: Advertising +27% and Subscriptions +30% as Most Video Inventory Shifts to Third-Party DSPs",
      "category": "ad",
      "published_at": "2026-04-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-q1-2026-programmatic-dsp-shift/"
    }
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