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  "name_jp": "NBCユニバーサル",
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    "NBCUniversal",
    "NBCユニバーサル",
    "NBCU"
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  "also_known_as": [],
  "website": "https://www.nbcuniversal.com/",
  "summary": "Comcast 傘下の米メディア大手。NBC 放送網、ケーブル網、映画スタジオ（Universal）、テーマパークに加え、ストリーミングの Peacock を持つ。2026 年 1 月にケーブル網の一部を Versant として分社した。広告ではAI を活用した One Platform で成果（performance）指向の商品を打ち出す。",
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    "headquarters": "米国 ニューヨーク"
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  "geographic": null,
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      "count": 2
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    {
      "slug": "amazon",
      "count": 1
    },
    {
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    {
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      "count": 1
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      "slug": "upfronts-2026-ai-ad-tech",
      "title_jp": "Upfronts 2026 で出揃った『AI 広告技術』— CTV 広告は生成・連動・自動取引の段階へ",
      "title_en": "The AI Ad Tech of Upfronts 2026: CTV Advertising Enters the Era of Generation, Contextual Live, and Automated Deals",
      "category": "tech",
      "published_at": "2026-05-17T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/upfronts-2026-ai-ad-tech/"
    },
    {
      "slug": "nbcuniversal-upfront-2026-agentic-ai-ads",
      "title_jp": "NBCU 2026 Upfront、広告を AI エージェントが自動取引へ — 『成果』を売る配信広告の次段階",
      "title_en": "NBCUniversal's 2026 Upfront: Agentic AI Automates Ad Deals as TV Sells Outcomes, Not Just Reach",
      "category": "ad",
      "published_at": "2026-05-12T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/nbcuniversal-upfront-2026-agentic-ai-ads/"
    }
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