{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "microdrama",
  "type": "term",
  "name_jp": "マイクロドラマ（縦型短尺ドラマ）",
  "name_en": "Microdrama",
  "aliases": [
    "マイクロドラマ",
    "microdrama",
    "micro-drama",
    "縦型ドラマ",
    "縦型短尺ドラマ",
    "vertical drama",
    "ショートドラマ",
    "短編ドラマ",
    "duanju",
    "短劇",
    "微短劇",
    "微短剧"
  ],
  "also_known_as": [],
  "website": null,
  "summary": "スマートフォンの縦画面向けに作られる、1 話 2〜3 分・数十〜百話構成の短尺シリーズドラマ。エピソード課金や広告で収益化し、SNS 的な即時性とドラマの情動を結ぶ『新しい視聴行動』を生む。中国の短劇（duanju）発で、米国・欧州・中南米へ急拡大している。",
  "profile": null,
  "kpis": [
    {
      "label": "世界売上（推計）",
      "value": "$11B → $22B+",
      "delta": "2025→2030（2026は$14B超）",
      "delta_dir": "pos",
      "period": "Omdia 予測",
      "source": {
        "status": "disclosed",
        "ref": "Broadband TV News（Omdia, Conecta 2026）",
        "url": "https://www.broadbandtvnews.com/2026/05/29/uk-leads-european-microdrama-market-says-omdia/"
      }
    },
    {
      "label": "中国の売上シェア",
      "value": "83%",
      "delta_dir": "neu",
      "period": "2025",
      "source": {
        "status": "disclosed",
        "ref": "C21Media（Omdia レポート）",
        "url": "https://www.c21media.net/news/microdramas-will-generate-11bn-by-2025-twice-as-much-as-fast-channels-says-omdia-report/"
      }
    }
  ],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 14,
  "co_occurrences": [
    {
      "slug": "douyin",
      "count": 6
    },
    {
      "slug": "reelshort",
      "count": 5
    },
    {
      "slug": "hongguo",
      "count": 5
    },
    {
      "slug": "netflix-inc",
      "count": 3
    },
    {
      "slug": "dramabox",
      "count": 3
    },
    {
      "slug": "bytedance",
      "count": 3
    },
    {
      "slug": "nrta",
      "count": 2
    },
    {
      "slug": "kuaishou",
      "count": 2
    },
    {
      "slug": "tencent-video",
      "count": 2
    },
    {
      "slug": "iqiyi",
      "count": 2
    },
    {
      "slug": "jiohotstar",
      "count": 1
    },
    {
      "slug": "tadka",
      "count": 1
    },
    {
      "slug": "youtube",
      "count": 1
    },
    {
      "slug": "tver",
      "count": 1
    },
    {
      "slug": "u-next",
      "count": 1
    },
    {
      "slug": "omdia",
      "count": 1
    },
    {
      "slug": "fast",
      "count": 1
    },
    {
      "slug": "zhongwen-online",
      "count": 1
    },
    {
      "slug": "tencent",
      "count": 1
    },
    {
      "slug": "shanghai-culture-tourism-bureau",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "jiohotstar-tadka-100m-microdrama-india",
      "title_jp": "JioHotstar の縦型「TADKA」、開始約 2 カ月で 1 億ユーザー — 微短劇は「追加課金なしの内蔵」でスケールする",
      "title_en": "JioHotstar's TADKA Hits 100 Million Users in Two Months, Proving the Built-In Model for Microdrama",
      "category": "content",
      "published_at": "2026-06-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/jiohotstar-tadka-100m-microdrama-india/"
    },
    {
      "slug": "netflix-clips-vertical-feed-japan-korea",
      "title_jp": "Netflix、縦型フィード「クリップ映像」を日韓へ — 7 月のアプリ刷新で「発見」を短尺化",
      "title_en": "Netflix Brings Its Vertical Clips Feed to Japan and Korea in July, Turning Discovery Into Short-Form",
      "category": "strategy",
      "published_at": "2026-06-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/netflix-clips-vertical-feed-japan-korea/"
    },
    {
      "slug": "omdia-uk-leads-european-microdrama-market",
      "title_jp": "マイクロドラマ、英が欧州首位に — Omdia『規模でなく注目を先取り』、世界140億ドルへ",
      "title_en": "The UK Leads Europe's Microdrama Market, Omdia Says — Winning Attention Before Scale, as the Format Heads Toward $14B",
      "category": "content",
      "published_at": "2026-05-31T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/omdia-uk-leads-european-microdrama-market/"
    },
    {
      "slug": "zhongwen-online-ai-microdrama-factory",
      "title_jp": "中文在線、AI 微短劇「工場」を開示 — 年産 3,000 本へ AI 生産 3 倍も累損は 10 億元超",
      "title_en": "Chinese Online Unveils Its AI Microdrama Factory: Output Tripled Toward 3,000 Titles a Year, But Cumulative Losses Top ¥1 Billion",
      "category": "tech",
      "published_at": "2026-05-26T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/zhongwen-online-ai-microdrama-factory/"
    },
    {
      "slug": "shanghai-ai-microdrama-hu8-subsidy",
      "title_jp": "上海、AI 微短劇に「沪8条」 — 最高 1000 万元の補助で AI 動画量産を制度化、中央の質と地方の資本が二層化",
      "title_en": "Shanghai's 'Hu-8' AI Micro-Drama Policy: Up to ¥10M Subsidies Institutionalize AI Video Mass Production",
      "category": "regulation",
      "published_at": "2026-05-25T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/shanghai-ai-microdrama-hu8-subsidy/"
    },
    {
      "slug": "kuaishou-shortdrama-premiumization",
      "title_jp": "快手、ショートドラマに約 20 億元を投じ「精品化」へ — 同時に可霊 AI 収入が 4 倍超に伸び成長軸が交代",
      "title_en": "Kuaishou Pours ~¥2B into Premium Short-Drama as Kling AI Revenue More Than Quadruples",
      "category": "strategy",
      "published_at": "2026-05-22T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/kuaishou-shortdrama-premiumization/"
    },
    {
      "slug": "nrta-microdrama-quality-plan-6b",
      "title_jp": "中国広電総局、微短劇に 60 億元動員 — 「精品創作伝播計画」で量から質へ転換、6 プラットフォーム・11 省を束ねる",
      "title_en": "China's NRTA Mobilizes ¥6B for Micro-Dramas, Pivoting from Quantity to Quality Across 6 Platforms and 11 Provinces",
      "category": "regulation",
      "published_at": "2026-05-14T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/nrta-microdrama-quality-plan-6b/"
    },
    {
      "slug": "douyin-changsha-microdrama-15b-split",
      "title_jp": "抖音、実写短劇に保底 15 億元超 — AI 量産の奔流のなか、分账を 80% へ引き上げて創作経済を再設計",
      "title_en": "Douyin Commits Over ¥1.5B Minimum-Guarantee to Live-Action Microdramas, Lifting Revenue Share to 80% Against the AI-Content Flood",
      "category": "strategy",
      "published_at": "2026-05-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/douyin-changsha-microdrama-15b-split/"
    },
    {
      "slug": "iqiyi-ai-talent-library-backlash",
      "title_jp": "iQIYI「AI俳優ライブラリ」に俳優が反発 — 微短劇の 95% が AI 生成、人間の出演料は崩落",
      "title_en": "Actors Push Back on iQIYI's AI Talent Library as 95% of Micro-Dramas Go AI-Generated",
      "category": "tech",
      "published_at": "2026-05-09T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/iqiyi-ai-talent-library-backlash/"
    },
    {
      "slug": "china-microdrama-cost-structure-2026",
      "title_jp": "中国・微短劇のコスト 8 割超は「集客の買い付け」 — 制作 7.5%・脚本 1.5% が示す稼げない構造",
      "title_en": "Over 80% of China's Micro-Drama Costs Go to Traffic-Buying — A Structure That Starves Creators Despite a Tens-of-Billions-Yuan Market",
      "category": "strategy",
      "published_at": "2026-05-08T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/china-microdrama-cost-structure-2026/"
    },
    {
      "slug": "kunlun-dramawave-q1-2026-growth-loss",
      "title_jp": "昆侖万維、海外ショートドラマで MAU 首位も大幅赤字 — DramaWave/FreeReels の集客費が利益を食う 2026 年 Q1",
      "title_en": "Kunlun Tech Tops Overseas Short-Drama MAU but Posts Deep Losses as DramaWave/FreeReels Marketing Outpaces Profit in Q1 2026",
      "category": "strategy",
      "published_at": "2026-05-04T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/kunlun-dramawave-q1-2026-growth-loss/"
    },
    {
      "slug": "baidu-hogee-ai-microdrama-platform",
      "title_jp": "百度、AI 微短劇の「製作工房」Hogee を内測 — 検索大手がコンテンツ供給網の最下層に降りる",
      "title_en": "Baidu Beta-Tests Hogee, an AI Micro-Drama Production Workbench, Pushing the Search Giant Into the Base Layer of the Content Supply Chain",
      "category": "tech",
      "published_at": "2026-05-03T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/baidu-hogee-ai-microdrama-platform/"
    },
    {
      "slug": "douyin-short-drama-creator-center",
      "title_jp": "抖音、微短劇の制作工程を一本化 — 脚本・投流・分账を束ねる「短劇創作者中心」を開設",
      "title_en": "Douyin Opens One-Stop Micro-Drama Creator Center, Folding Script, Traffic-Buying and Revenue-Share Into a Single Pipeline",
      "category": "strategy",
      "published_at": "2026-05-02T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/douyin-short-drama-creator-center/"
    },
    {
      "slug": "china-ai-microdrama-95pct-q1-2026",
      "title_jp": "中国の縦型短編ドラマ、AI 製が四半期供給の 95% 超に — だが「観られる」のは 1/50 の実写",
      "title_en": "AI Makes Over 95% of China's Micro-Dramas in Q1 2026, Yet Live-Action — Just 1/50 of Supply — Wins the Views",
      "category": "content",
      "published_at": "2026-05-01T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/china-ai-microdrama-95pct-q1-2026/"
    }
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