{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "ctv",
  "type": "term",
  "name_jp": "コネクテッドTV",
  "name_en": "Connected TV (CTV)",
  "aliases": [
    "CTV",
    "コネクテッドTV",
    "コネクテッドテレビ",
    "Connected TV"
  ],
  "also_known_as": [],
  "website": null,
  "summary": "インターネットに接続し、アプリ経由で動画を視聴するテレビ環境の総称。スマートTV、ストリーミングデバイス（Roku、Amazon Fire TV 等）、ゲーム機などを含む。広告主にとっては、デジタルのターゲティング精度とテレビの大画面到達を併せ持つ在庫として急成長しており、OS のホーム画面や発見画面が新たな広告面として注目される。",
  "profile": null,
  "kpis": [],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 8,
  "co_occurrences": [
    {
      "slug": "amazon",
      "count": 6
    },
    {
      "slug": "roku",
      "count": 4
    },
    {
      "slug": "netflix-inc",
      "count": 3
    },
    {
      "slug": "non-endemic-advertising",
      "count": 3
    },
    {
      "slug": "tubi",
      "count": 2
    },
    {
      "slug": "fast",
      "count": 2
    },
    {
      "slug": "google",
      "count": 2
    },
    {
      "slug": "walmart",
      "count": 2
    },
    {
      "slug": "nbcuniversal",
      "count": 2
    },
    {
      "slug": "prime-video",
      "count": 2
    },
    {
      "slug": "fox",
      "count": 1
    },
    {
      "slug": "comcast",
      "count": 1
    },
    {
      "slug": "paramount-skydance",
      "count": 1
    },
    {
      "slug": "peacock",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "fox-roku-22bn-ctv-acquisition",
      "title_jp": "FOX が Roku を 220 億ドルで買収 — 作り手が配信の「入口」を兼ねる垂直統合に、市場は懐疑で応えた",
      "title_en": "Fox to Acquire Roku for $22 Billion: A Content Owner Buys the Streaming Gateway",
      "category": "strategy",
      "published_at": "2026-06-16T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/fox-roku-22bn-ctv-acquisition/"
    },
    {
      "slug": "roku-sale-talks-streaming-aggregator-endgame",
      "title_jp": "Roku が身売りを協議 — 米メディア企業との統合報道で株価20%高、配信の「入口」が再編の標的に",
      "title_en": "Roku Explores a Sale: Media-Company Tie-Up Talks Send Shares Up 20% as the Streaming Gateway Becomes the Next Consolidation Target",
      "category": "strategy",
      "published_at": "2026-06-14T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-sale-talks-streaming-aggregator-endgame/"
    },
    {
      "slug": "roku-home-screen-redesign-ad-inventory",
      "title_jp": "Roku、10年超ぶりにホーム画面を刷新 — 発見画面の「一等地」を広告在庫に転換",
      "title_en": "Roku Overhauls Its Home Screen for the First Time in Over a Decade, Turning the Discovery Surface Into Ad Inventory",
      "category": "ad",
      "published_at": "2026-05-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-home-screen-redesign-ad-inventory/"
    },
    {
      "slug": "walmart-yahoo-dsp-vizio-ctv-retail-media",
      "title_jp": "Walmart、購買データを Yahoo DSP×Vizio CTV へ開放 — リテールメディアが『壁庭』を出る",
      "title_en": "Walmart Connect Opens First-Party Data to Yahoo DSP for VIZIO CTV, Breaking the Retail-Media Walled Garden",
      "category": "ad",
      "published_at": "2026-05-28T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/walmart-yahoo-dsp-vizio-ctv-retail-media/"
    },
    {
      "slug": "upfronts-2026-ai-ad-tech",
      "title_jp": "Upfronts 2026 で出揃った『AI 広告技術』— CTV 広告は生成・連動・自動取引の段階へ",
      "title_en": "The AI Ad Tech of Upfronts 2026: CTV Advertising Enters the Era of Generation, Contextual Live, and Automated Deals",
      "category": "tech",
      "published_at": "2026-05-17T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/upfronts-2026-ai-ad-tech/"
    },
    {
      "slug": "nbcuniversal-upfront-2026-agentic-ai-ads",
      "title_jp": "NBCU 2026 Upfront、広告を AI エージェントが自動取引へ — 『成果』を売る配信広告の次段階",
      "title_en": "NBCUniversal's 2026 Upfront: Agentic AI Automates Ad Deals as TV Sells Outcomes, Not Just Reach",
      "category": "ad",
      "published_at": "2026-05-12T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/nbcuniversal-upfront-2026-agentic-ai-ads/"
    },
    {
      "slug": "roku-q1-2026-programmatic-dsp-shift",
      "title_jp": "Roku Q1、広告 +27%・サブスク取次 +30% の両輪 — 動画在庫の大半がサードパーティ DSP 経由へ",
      "title_en": "Roku Q1 2026: Advertising +27% and Subscriptions +30% as Most Video Inventory Shifts to Third-Party DSPs",
      "category": "ad",
      "published_at": "2026-04-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-q1-2026-programmatic-dsp-shift/"
    },
    {
      "slug": "amazon-q1-2026-advertising-70b-ctv",
      "title_jp": "Amazon の広告、四半期 172 億ドル・過去 12 か月 700 億ドル超 — 小売起点の広告が Prime Video/CTV へ染み出す",
      "title_en": "Amazon Advertising Hits $17.2B in Q1 and Tops $70B Trailing-Twelve-Months as Retail-Rooted Ads Spread to CTV",
      "category": "ad",
      "published_at": "2026-04-29T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/amazon-q1-2026-advertising-70b-ctv/"
    }
  ],
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