{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "cctv",
  "type": "company",
  "name_jp": "中国中央広播電視総台（央視）",
  "name_en": "China Media Group (CCTV)",
  "aliases": [
    "CCTV",
    "央視",
    "央视",
    "中央広播電視総台",
    "中央广播电视总台",
    "China Media Group",
    "CMG"
  ],
  "also_known_as": [],
  "website": "https://www.cctv.com/",
  "summary": "中国の国家放送局。テレビの CCTV、ラジオ、国際放送を統合した中央広播電視総台（CMG）として運営され、FIFA ワールドカップなど国際スポーツ大会の中国大陸向け放映権を独占的に取得する立場にある。2026 年大会では FIFA と複数大会のサイクル契約を結び、咪咕・小紅書へ配信のサブライセンスを出した。",
  "profile": {
    "founded_year": 2018,
    "founded_note": "2018 年に CCTV・中央人民広播電台・中国国際広播電台を統合し中央広播電視総台（CMG）発足",
    "headquarters": "中国 北京"
  },
  "kpis": [
    {
      "label": "W杯 2026 放映権",
      "value": "中国大陸の独占権を FIFA から取得（2026-05 発表）",
      "delta_dir": "neu"
    },
    {
      "label": "配信サブライセンス",
      "value": "咪咕（3 大会連続）・小紅書",
      "delta_dir": "neu"
    }
  ],
  "sparkline": null,
  "geographic": {
    "coverage": "中国大陸",
    "notes": "国際大会の大陸向け放映権は央視の一元交渉が慣行"
  },
  "mentions_count": 1,
  "co_occurrences": [
    {
      "slug": "tencent-cloud",
      "count": 1
    },
    {
      "slug": "tencent",
      "count": 1
    },
    {
      "slug": "tencent-video",
      "count": 1
    },
    {
      "slug": "migu",
      "count": 1
    },
    {
      "slug": "xiaohongshu",
      "count": 1
    },
    {
      "slug": "fifa",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "tencent-cloud-world-cup-streaming-16-markets",
      "title_jp": "騰訊雲、W杯公式配信を 16 カ国・地域で支える — 権利なき中国テックの「インフラで稼ぐ」ワールドカップ",
      "title_en": "Tencent Cloud Powers Official World Cup Streaming in 16 Markets — Monetizing the Tournament Through Infrastructure, Not Rights",
      "category": "tech",
      "published_at": "2026-06-13T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/tencent-cloud-world-cup-streaming-16-markets/"
    }
  ],
  "permalinks": {
    "page": "https://streamingbusinessreview.com/entities/cctv/",
    "graph": "https://streamingbusinessreview.com/graph/cctv/",
    "feed": "https://streamingbusinessreview.com/feeds/entity/cctv.xml"
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}