{
  "schema": "https://streamingbusinessreview.com/v1/schema/entity.json",
  "license": "CC BY 4.0",
  "slug": "amazon",
  "type": "company",
  "name_jp": "Amazon",
  "name_en": "Amazon.com, Inc.",
  "aliases": [
    "Amazon",
    "アマゾン",
    "Amazon.com",
    "AMZN"
  ],
  "also_known_as": [],
  "website": "https://www.aboutamazon.com/",
  "summary": "米国シアトル本社の EC・クラウド大手。EC（Amazon Stores）、クラウド（AWS）、デジタル広告、Prime 会員サービス（Prime Video 等）を主力とする。広告事業は検索連動（スポンサープロダクト）を核に、Prime Video 広告・ライブスポーツ・DSP へ拡大し、配信広告市場の主要プレイヤーになっている。",
  "profile": {
    "founded_year": 1994,
    "headquarters": "米国 ワシントン州シアトル",
    "ceo": "Andy Jassy",
    "ticker": "AMZN"
  },
  "kpis": [
    {
      "label": "Advertising services revenue",
      "value": "$17.2B",
      "delta": "+24% YoY",
      "delta_dir": "pos",
      "period": "Q1 2026",
      "source": {
        "status": "disclosed",
        "ref": "Amazon IR press release（Amazon Q1 2026 Results）",
        "url": "https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-First-Quarter-Results/default.aspx",
        "note": "前年 $13.9B → $17.2B。オンラインストア（+12%）を上回る成長。"
      }
    },
    {
      "label": "Advertising revenue (trailing 12 months)",
      "value": "$70B+",
      "delta_dir": "pos",
      "period": "2026-04 時点 TTM",
      "source": {
        "status": "disclosed",
        "ref": "Adweek（Amazon が過去 12 か月で広告 700 億ドル突破）",
        "url": "https://www.adweek.com/commerce/amazon-hits-70-billion-in-ad-revenue-over-the-past-12-months/"
      }
    },
    {
      "label": "AWS revenue",
      "value": "$37.6B",
      "delta": "+28% YoY",
      "delta_dir": "pos",
      "period": "Q1 2026",
      "source": {
        "status": "disclosed",
        "ref": "EcomCrew（Amazon Q1 2026）",
        "url": "https://www.ecomcrew.com/amazon-q1-2026-earnings-results/",
        "note": "15 四半期ぶりの高成長率。"
      }
    }
  ],
  "sparkline": null,
  "geographic": null,
  "mentions_count": 15,
  "co_occurrences": [
    {
      "slug": "prime-video",
      "count": 8
    },
    {
      "slug": "netflix-inc",
      "count": 7
    },
    {
      "slug": "ctv",
      "count": 6
    },
    {
      "slug": "disney-plus",
      "count": 3
    },
    {
      "slug": "roku",
      "count": 3
    },
    {
      "slug": "tubi",
      "count": 2
    },
    {
      "slug": "fast",
      "count": 2
    },
    {
      "slug": "google",
      "count": 2
    },
    {
      "slug": "walmart",
      "count": 2
    },
    {
      "slug": "non-endemic-advertising",
      "count": 2
    },
    {
      "slug": "spotify",
      "count": 2
    },
    {
      "slug": "channel-4",
      "count": 1
    },
    {
      "slug": "jiohotstar",
      "count": 1
    },
    {
      "slug": "reliance-industries",
      "count": 1
    },
    {
      "slug": "warner-bros-discovery",
      "count": 1
    },
    {
      "slug": "fox",
      "count": 1
    },
    {
      "slug": "comcast",
      "count": 1
    },
    {
      "slug": "paramount-skydance",
      "count": 1
    },
    {
      "slug": "barlovento-comunicacion",
      "count": 1
    },
    {
      "slug": "nmpa",
      "count": 1
    }
  ],
  "mentions": [
    {
      "slug": "channel4-programmatic-amazon-dsp-multihoming",
      "title_jp": "Channel 4、VOD 広告枠を Amazon DSP など5社へ同時開放 — 自社販売の『壁』を開け、買い手の道具に相乗りする",
      "title_en": "Channel 4 Opens Its VOD Ad Inventory to Amazon DSP and Four Other Platforms, Trading Walled First-Party Sales for Programmatic Multihoming",
      "category": "ad",
      "published_at": "2026-06-23T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/channel4-programmatic-amazon-dsp-multihoming/"
    },
    {
      "slug": "jiostar-content-commerce-shoppable-marketplace",
      "title_jp": "JioHotstar、「観ながら買う」コマース市場を開設 — 配信のリテールメディア化が本格化",
      "title_en": "JioHotstar Opens a Shop-While-You-Watch Marketplace, Pushing India's Biggest Streamer into Retail Media",
      "category": "strategy",
      "published_at": "2026-06-21T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/jiostar-content-commerce-shoppable-marketplace/"
    },
    {
      "slug": "prime-video-apac-entertainment-hub",
      "title_jp": "Prime Video、アジア太平洋を「エンタメハブ」に賭ける — 単独アプリ競争から束ねる戦略へ",
      "title_en": "Prime Video Bets Its Asia-Pacific Future on the 'Entertainment Hub,' Shifting From Standalone Apps to Aggregation",
      "category": "strategy",
      "published_at": "2026-06-17T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/prime-video-apac-entertainment-hub/"
    },
    {
      "slug": "fox-roku-22bn-ctv-acquisition",
      "title_jp": "FOX が Roku を 220 億ドルで買収 — 作り手が配信の「入口」を兼ねる垂直統合に、市場は懐疑で応えた",
      "title_en": "Fox to Acquire Roku for $22 Billion: A Content Owner Buys the Streaming Gateway",
      "category": "strategy",
      "published_at": "2026-06-16T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/fox-roku-22bn-ctv-acquisition/"
    },
    {
      "slug": "roku-sale-talks-streaming-aggregator-endgame",
      "title_jp": "Roku が身売りを協議 — 米メディア企業との統合報道で株価20%高、配信の「入口」が再編の標的に",
      "title_en": "Roku Explores a Sale: Media-Company Tie-Up Talks Send Shares Up 20% as the Streaming Gateway Becomes the Next Consolidation Target",
      "category": "strategy",
      "published_at": "2026-06-14T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-sale-talks-streaming-aggregator-endgame/"
    },
    {
      "slug": "prime-video-top10-chart-opacity",
      "title_jp": "Prime Video も週間 Top 10 を公開開始 — だが「ヒットの物差し」は各社バラバラのまま",
      "title_en": "Prime Video Joins the Weekly Top 10 Club, But Streamers Still Measure 'Hits' on Their Own Terms",
      "category": "content",
      "published_at": "2026-06-12T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/prime-video-top10-chart-opacity/"
    },
    {
      "slug": "nmpa-udio-klay-publisher-ai-licensing",
      "title_jp": "NMPA、Udio・KLAY と業界横断 AI ライセンス — 出版側が「原盤と同等」を勝ち取る",
      "title_en": "NMPA Strikes Industry-Wide AI Licensing Deals With Udio and KLAY, Winning Publishers Parity With Labels",
      "category": "strategy",
      "published_at": "2026-06-11T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/nmpa-udio-klay-publisher-ai-licensing/"
    },
    {
      "slug": "kokuho-prime-video-exclusive",
      "title_jp": "興収200億『国宝』、Prime Video が見放題独占 — 劇場ヒットを“独占の錨”にする囲い込み",
      "title_en": "Amazon Locks Up Japan's Top Live-Action Hit 'Kokuho' as a Prime Video Exclusive",
      "category": "content",
      "published_at": "2026-06-07T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/kokuho-prime-video-exclusive/"
    },
    {
      "slug": "amazon-prime-south-africa-bundle-launch",
      "title_jp": "Amazon、南アフリカで Prime を開始 — 月 59 ランド、配送・動画・ゲームの束で 27 か国目",
      "title_en": "Amazon Launches Prime in South Africa at R59, Bundling Delivery, Video and Gaming as Its 27th Market",
      "category": "strategy",
      "published_at": "2026-06-06T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/amazon-prime-south-africa-bundle-launch/"
    },
    {
      "slug": "amazon-prime-music-ads-downloads-end",
      "title_jp": "Amazon、インドで Prime Music に広告導入・DL 廃止 — 月 99 ルピーの Unlimited へ押し上げる再編",
      "title_en": "Amazon Adds Ads and Drops Downloads from Prime Music in India, Steering Users to a ₹99 Unlimited Tier",
      "category": "strategy",
      "published_at": "2026-06-03T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/amazon-prime-music-ads-downloads-end/"
    },
    {
      "slug": "prime-video-genai-creators-fund-three-series",
      "title_jp": "Amazon、生成AIアニメ3本を Prime Video に発注 — 自社AI基盤『Project Nara』で内製化、だが看板監督は数日で離脱",
      "title_en": "Amazon Orders Three GenAI Animated Series for Prime Video on Its 'Project Nara' Platform — and a Marquee Creator Quits Within Days",
      "category": "tech",
      "published_at": "2026-05-31T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/prime-video-genai-creators-fund-three-series/"
    },
    {
      "slug": "walmart-yahoo-dsp-vizio-ctv-retail-media",
      "title_jp": "Walmart、購買データを Yahoo DSP×Vizio CTV へ開放 — リテールメディアが『壁庭』を出る",
      "title_en": "Walmart Connect Opens First-Party Data to Yahoo DSP for VIZIO CTV, Breaking the Retail-Media Walled Garden",
      "category": "ad",
      "published_at": "2026-05-28T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/walmart-yahoo-dsp-vizio-ctv-retail-media/"
    },
    {
      "slug": "upfronts-2026-ai-ad-tech",
      "title_jp": "Upfronts 2026 で出揃った『AI 広告技術』— CTV 広告は生成・連動・自動取引の段階へ",
      "title_en": "The AI Ad Tech of Upfronts 2026: CTV Advertising Enters the Era of Generation, Contextual Live, and Automated Deals",
      "category": "tech",
      "published_at": "2026-05-17T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/upfronts-2026-ai-ad-tech/"
    },
    {
      "slug": "roku-q1-2026-programmatic-dsp-shift",
      "title_jp": "Roku Q1、広告 +27%・サブスク取次 +30% の両輪 — 動画在庫の大半がサードパーティ DSP 経由へ",
      "title_en": "Roku Q1 2026: Advertising +27% and Subscriptions +30% as Most Video Inventory Shifts to Third-Party DSPs",
      "category": "ad",
      "published_at": "2026-04-30T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/roku-q1-2026-programmatic-dsp-shift/"
    },
    {
      "slug": "amazon-q1-2026-advertising-70b-ctv",
      "title_jp": "Amazon の広告、四半期 172 億ドル・過去 12 か月 700 億ドル超 — 小売起点の広告が Prime Video/CTV へ染み出す",
      "title_en": "Amazon Advertising Hits $17.2B in Q1 and Tops $70B Trailing-Twelve-Months as Retail-Rooted Ads Spread to CTV",
      "category": "ad",
      "published_at": "2026-04-29T00:00:00.000Z",
      "url": "https://streamingbusinessreview.com/articles/amazon-q1-2026-advertising-70b-ctv/"
    }
  ],
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