<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://streamingbusinessreview.com/articles/netflix-trade-desk-always-on-ad-inventory/</loc>
    <news:news>
      <news:publication>
        <news:name>Streaming Business Review</news:name>
        <news:language>ja</news:language>
      </news:publication>
      <news:publication_date>2026-07-22T00:00:00.000Z</news:publication_date>
      <news:title>Netflix広告枠、広告取引基盤The Trade Deskで常時買い付け可能に</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://streamingbusinessreview.com/articles/zdf-on-demand-content-joyn/</loc>
    <news:news>
      <news:publication>
        <news:name>Streaming Business Review</news:name>
        <news:language>ja</news:language>
      </news:publication>
      <news:publication_date>2026-07-22T00:00:00.000Z</news:publication_date>
      <news:title>独公共放送ZDF、配信サービスJoynでも番組を無料・広告なしで提供へ</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://streamingbusinessreview.com/articles/wowza-video-intelligence-framework/</loc>
    <news:news>
      <news:publication>
        <news:name>Streaming Business Review</news:name>
        <news:language>ja</news:language>
      </news:publication>
      <news:publication_date>2026-07-21T00:00:00.000Z</news:publication_date>
      <news:title>映像配信基盤のWowza、ライブ映像をリアルタイム分析するAI機能を一般提供</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://streamingbusinessreview.com/articles/live-sports-customer-acquisition-economics-week/</loc>
    <news:news>
      <news:publication>
        <news:name>Streaming Business Review</news:name>
        <news:language>ja</news:language>
      </news:publication>
      <news:publication_date>2026-07-20T00:00:00.000Z</news:publication_date>
      <news:title>ライブスポーツの価値は「視聴時間」だけでは測れない――会員獲得・広告・継続を合わせて判断する</news:title>
    </news:news>
  </url>
</urlset>
